The One Minute Entrepreneur outlines why some businesses succeed and others fail. According to its authors, successful business owners do four things extremely well. First, they make sure their sales exceed expenses. Second, they collect their bills in timely fashion to maintain their cash flow. Third, they take scrupulous care of their customers. And finally, they respect, coach and reward their employees.
The advice offered by Blanchard, Hutson and Willis is both simple and revolutionary. For example, they encourage entrepreneurs to go beyond creating good customer service to creating legendary service. “Create raving fans,” they advise, “customers who are so excited about the way you treat them that they tell stories about you. In essence, they become part of your sales force.
This book is delivered in such concise prose that it will have you zipping through this book in less than two hours with loads of new ideas to consider. The One Minute Entrepreneur is an easy and invaluable read. If you need ready inspiration, all you have to do is turn to one of the pages at the end of each chapter—the authors’ “One Minute Insights.” When you’ve finished this book, you’ll understand what the authors mean when they say, “Profit is the applause you get for taking care of your customers and creating a motivating environment for your people.”
Page 94, Success Magazine, January 2010