


Don Hutson’s Program Topics
Selling Value
Tactics for building Trust & Rapport
How to be Outstanding! The 7 Keys to differentiation to BLAST your competitors
Re-margin your Profit Zone: Build Value - rather than cut price!
Do you have what it takes? Attributes of consistent high performers
Learn the latest skills of Needs-Analysis and the development of targeted solutions to get the YES!
How to Negotiate to Preserve Margin & Get Your Price
Succeeding in a life filled with Negotiations
The rampant disease of "Negotiaphobia" and the 3-Step E-A-S-Y Process to Treat it
The Four Viable Negotiation Strategies - when and how to use each
The Tactic of Compromise and how to deal with it
How to Negotiate to Preserve Margin & Get Your Price
Succeeding in a life filled with Negotiations
The rampant disease of "Negotiaphobia" and the 3-Step E-A-S-Y Process to Treat it
The Four Viable Negotiation Strategies - when and how to use each
The Tactic of Compromise and how to deal with it
21st Century Leadership
Creating a break-through high performance team
10 Powerful Leadership Strategies that Work
Coaching - Focused Intensity for Outstanding Results
The Secrets of Exceptional Managers: Managing Different People Differently
Leadership Style: Earning Loyalty from your Producers
The One Minute Entrepreneur
The "Five P's" for Solid Results (Principles, Passion, Profit, People, Priorities)
How to Differentiation helps you be their best choice
Today's Keys to Success in Business
The Attributes of Entrepreneurial Leaders
How to Turn Success Into Significance
Don Hutson
Bio/Intro
Don Hutson has spent his career at the intersection of persuasion, performance, and progress. A legend in the professional speaking world, Don is a past President of the National Speakers Association and a proud member of the CPAE Speaker Hall of Fame. He co-authored the #1 New York Times bestseller The One Minute Entrepreneur alongside Ken Blanchard, The One Minute Negotiator with George Lucas, and is widely regarded as one of the world’s foremost experts in Value-based Selling and Negotiations.
But Don isn’t just a voice from the podium — he’s a leader in the trenches.
Over the past five years, Don co-founded and quietly built a high-impact software company, applying his decades of business insight to solve real-world problems through AI innovation and technology. This next chapter in his career reflects what many only talk about: reinvention, relevance, and real results.
Whether he’s delivering a keynote, mentoring executives, or leading product strategy in the boardroom, Don brings clarity, confidence, and conviction to every stage of growth.
Why Don? … Because few can blend timeless sales wisdom with tech-age execution. He’s been where your audience is going. And because when Don speaks, people don’t just listen — they act.
Don Hutson
Global Expert on Sales & Negotiations
Current Investment Schedule
Speech and/or Break-out or Seminar (up to 90 minutes) ............................................ $15,000*
Speech and/or Break-out or Seminar (for 1/2 day up to 3 1/2 Hours) ........................ $20,000*
Full Day Seminar (5-6 hours) ............................................................................................ $30,000*
Don Hutson Virtual Presentation ................................................................... Call for Quotation
* Fee represents charges for Honorarium and inclusive of travel expenses plus lodging and resort fee if any.
- Above fees are for appearances in the 48 contiguous states.
- For international appearances, as well as discounted fees for Memphis, please call for a quote.
- Audio or video recording of any program to be contracted with a separate agreement.
Audio/Visual Requirements:
Wireless clip-on microphone, lectern, power cord, large screen, an LCD projector, and computer connectivity for Powerpoint capability.
Date availability upon request

Don appearing before 500 people at The Society of Entrepreneurs Annual Banquet. Don was on the founding board of SOE in 1991 and is a past president of this organization.
