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Sell Value, Not Price

Relationship and Value-Added Selling Strategies

When it comes to sales strategies, organizations and sales professionals sometimes fall into the trap of thinking they have more competition than they deserve. This type of attitude can lead to lowering price to make a sale.

In this presentation, expert sales strategist and sales motivational speaker Don Hutson shares sales strategies to keep your profit margins high.

Don Hutson in Action

Key Takeaways:

  • The 7 Keys to Differentiation from your toughest competitors
  • How to sell based on value instead of competing on price
  • Relationship selling strategies that build rapport and trust
  • Elements to develop a value-added selling strategy
  • Proven techniques to gain commitment on the sale
  • Secrets of an effective value proposition
  • The power steps to increase questioning and listening skills
Assa Abloy

“Our day with Don Hutson not only enlightened our sales team but provided valuable tailored insights into new selling strategies. Our people are now utilizing his sales tools and quoting him often. I WILL invite Don back to speak at our sales meeting again soon!”

Stacey Callahan, Director of Marketing Essex Div., Assa Abloy Americas

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Call us to book today! 901.767.0000